Digital marketing services >
Paid Media
Marketing (PPC)
benefits of ppc advertising
Effective content marketing doesn’t rely solely on one channel. In order to generate qualified leads and reliably boost sales, you need more than great content. You need a great content marketing strategy. A key component of a great content marketing strategy is paid media. Paid media allows brands and businesses to promote their content through display ads and paid search ads (PPC), video ads and other promoted multimedia.
Fast Results.
As many as 89% of consumers user search engines to inform their purchase decisions. Our rich mix of comprehensive keyword analysis and content optimization will ensure your products and pages are optimized for the keyword terms your customers search for.
Affordable and Measurable.
Paid search campaigns are one of the most cost-effective marketing solutions for businesses interested looking to expand their reach and connect with new audiences. Additionally, measuring ROI for PPC campaigns can be much easier than it is for other marketing initiatives.
Enhanced Targeting.
Paid search offers some great opportunities for businesses to make sure you’re marketing to the most appropriate audiences. Unlike organic SEO and social media marketing, paid search campaigns allow you to ensure your ads are only served to those users with whom your product or service will, objectively, have the most resonance.
Control Messaging.
With paid search, you can control how users enter your website by URL, or “landing page”, that users offers an unparalleled ability for brands to control messaging and highlight certain elements of their business.
Our PPC process
Our approach to paid advertising centers around the idea that PPC campaigns need to integrate with SEO, social media and other marketing campaigns to be effective.
We believe that PPC campaigns should be used as a means of promote content, not replace it. At JPS Develops, our PPC campaigns are designed to be multi-dimensional and work in concert with your SEO, social media, and other marketing programs.
“Up to 89% of all paid traffic does not get replaced by organic when the ads are paused.” – ADAM HEITZMAN, “ORGANIC VS. PAID SEARCH: 966 ASTONISHING) STATISTICS FOR 2020”
